As operator of this Facebook page and on behalf of our Fraunhofer HHI, we, the Fraunhofer-Gesellschaft zur Förderung der angewandten Forschung e.V., assume joint control with the operator of the social network of Facebook Ireland Ltd., as stipulated in Art. 4(7) General Data Protection Regulation (GDPR). When you visit our Facebook page, the data controllers process your personal data. Below we inform you on which data are concerned, how they are processed, and also on which rights you have that pertain to these data.
The Use of Insights and Cookies
In the context of operating this Facebook page, we use the social site’s Insights function to obtain anonymised statistics about our Facebook page users. To gather these data, Facebook stores a cookie on the terminal device of users who visit our Facebook page. Each cookie contains a unique user code and remains active for two years unless deleted earlier. Facebook can link the user code with the data of registered Facebook users.
The Purpose of Data Processing
Facebook processes user data for, among other, the improvement of its advertising network. The social site also provides us, as operator of the Facebook page, with visitor-related statistics on our Facebook page. This allows us to control our market performance. To name just one example, knowing the profiles of our visitors who like our Facebook page or use applications of that page enables us to make our contents more relevant to you and to develop functions that may be of greater interest for you.
The demographic and geographic information provided and its analyses help hone the content of our Facebook page and thereby reach our business targets more efficiently. We can use the Facebook-provided information to place interest-oriented advertisements without knowing the identity of the page visitor. In the event Facebook visitors use several terminal devices, the data collection and analysis occur across several devices if the user registers with his/her respective Facebook login data.
The visitor statistics are transmitted to us exclusively in anonymised form. The underlying data are inaccessible to us.
Legal Foundation and Legitimate Interests
We operate this Facebook page to introduce ourselves to and communicate with the Facebook community as well as other interested visitors. Processing personal data of visitors is within our legitimate interests in the optimised presentation of our enterprise and products (Article 6(1) point (f) GDPR).
Facebook Inc. with its domicile in the USA may process some of the data collected on servers outside the EU. Certification according to the Privacy Shield data protection treaty between the US and the EU obligates Facebook Inc. to comply with European data protection regulations.
We ourselves do not transfer personal data.
The Right of Objection
Facebook users are able to set their Advertising Preferences via Facebook settings to the extent that they are permitted to input their user preferences during their visit to our Facebook site. The Facebook Settings and filling out the form to exercise the Right to Object offer further opportunities to guard your privacy.
Furthermore, users are able to use their browser settings to prevent third parties and/or Facebook from processing their data by means of cookies installed by Facebook or other parties.
The Nature of Joint Control
Our data protection agreement with Facebook includes provisions on joint control. In essence, users are to address requests for information and pursuit of claims regarding further rights of data subjects directly to Facebook. This makes sense because Facebook as social network provider offers the opportunity to publish web pages and is thus alone able to provide direct access to required information, provide information and take action if necessary. However, feel free to contact us at any time if you need our assistance regarding the use of our Facebook page.
Contact Information and Further Rights as Data Subject
On our website you will find detailed contact data and data protection information. The latter includes details on the rights of data subjects and on the way we process personal data.
You may find information in Facebook’s Data Policy on the way Facebook handles personal data.